CRM in any
business has become a significantly important component to be successful. Why
not, CRM has so many features and benefits that develop business and increases
profits. CRM is all about customer’s right! So any data of your customer will
help you in some or the other element to do business. In a nutshell, CRM
includes modules like Sales automation, Marketing automation, Contacts
management, Leads management and so on… So this is about a generic CRM, what
about Ecommerce CRM?
In today’s
world choosing a general CRM is a very difficult job because just for a reason,
there are already so many CRM systems available in the market. Now when it
comes to choosing Ecommerce CRM which is your niche selection in buying a CRM,
It is even more difficult but do not worry, because here we are listing down
the key considerations you have to keep in mind when choosing the best CRM for
your e-commerce business.
The Top 7 Reasons you have to
keep in mind in choosing the right eCommerce CRM
• On-premise CRM or Cloud-based CRM:
With any CRM software, you will have two options. One is On-premise and the
other is Cloud-based CRM. On-premise is generally purchased and installed on
your own servers at your business offices. With that, there are some cons as
well like you be responsible for maintenance, security, upgrades etc. very
difficult sometimes to scale and upgrade. On the other hand, you have
Cloud-based CRM which can be stored on remote servers and delivered via the
internet. You can access anytime, anywhere with just a decent internet
connection. Also, less expensive to implement and flexible and scalable for
upgrades. So it is very important to keep in consideration that Cloud-based CRM
is what you need for your Ecommerce business. Try and explore the features
of SuiteCRM software which have both the options.
• Identify and understand the
functionalities your business requires: Well, it all depends on your type
of e-business. For ex: if you need Ecommerce primarily for managing marketing
campaigns, forecasting, Customer support, Reporting etc. Make sure you identify
first and then understand its functionality that can have an impact on your
business.
• Tailor-made customization: Now this
is what you have to keep important step in choosing the right CRM for your
online business. Customized CRM not only helps you in driving more sales but
also ease your work. Get a Hassle-Free Ecommerce CRM for FREE.
• Add-ons or Integrations with other
software’s: Every business has to do shipping once the order is placed by a
customer, make payments, Chat option to interact lively, Phone call add-on to
speak with clients, employees and other staff and so on. One of the key
consideration is to keep in mind what integration you need with other
software’s and choose accordingly. Have a look at the different SuiteCRM
ecommerce Integrations with other software’s that can help your business.
• Right Implementation Partner: Easy!
Once you have made a selection in choosing CRM then you have to identify in
choosing the right implementation partner who can deliver with 100% quality and
cost-effectiveness.
• Does your workforce need mobile access?
Oh yes! For every e-commerce business, this is one crucial element in a CRM.
Since business is online, statistics is that 75% of revenue generates comes
from mobile traffic.
• Training deliverables: Last but not
the least, training is again important point to be considered in choosing the
right eCommerce CRM for training clients, internal employees etc.
CRM primary
focus always remains on the customer relationship with the company. Since you
are looking a CRM software for e-commerce business. Choosing the right CRM is
not costly or complex. Here is a Free and OpenSource SuiteCRM Ecommerce CRM
which is specifically designed for online businesses with mandatory
integrations associated with e-commerce companies.
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